About Kelp blue

We harvest cultivated kelp to produce ingredients for agriculture, pharmaceuticals, and textiles.

To restore our planet to equilibrium, or even to abundance, we need to come together to find cost-effective, long term and environmentally sustainable solutions. At Kelp Blue, we believe we’ve found one such solution: growing and managing large-scale Giant Kelp forests.

The process

The Hatchery

The sorus tissue, the fertile material that is found on mature kelp blades, is taken to our hatchery. A safe and controlled environment where we nurture the kelp from near microscopic gametophytes, through to sporophytes - the multicellular leaf-like stage. Once big enough, the sporophytes are attached to a special wire and made ready to be planted in the ocean.

outplanting

At the out-planting stage, the twine is wrapped around our farm structures. Our farm uses lines and ropes onto which the holdfast - the root-like foot of the kelp - can securily attach. Our team of divers will secure the twine to the structures and regularly monitor the progress of the growing kelp.

Engineering

The farms are submerged in the ocean. In the deeper water we have installed structures that are anchored at around 15 metres below the surface – the perfect depth to maximise access to nutrients and light while keeping the young kelp out of the most violent movement of the waves.

marine monitoring

Our dedicated marine monitoring team regularly check on the kelp and keep track of the biodiversity observed. They use a range of different methods including methods like acoustics, visual observations, water sample analysis, and environmental DNA. We also regularly measure water quality and analyze dissolved organic carbon in the lab.

harvesting

Once the kelp grows to maturity and starts forming a canopy, some of the biomass is harvested to turn into sustainable alternatives for industries such as agriculture and packaging. Currently the kelp is harvested by hand, but we are working on a fully-automated solar powered emission-free  harvester which would allow us to significantly scale up our operations.

processing

Our kelp is carefully processed to extract its bioactive compounds. Through innovative techniques, we concentrate these compounds into potent biostimulants that increase crop yield, improve soil health, reduce chemical dependency, and improve abiotic stress stress tolerance.

quality control

Quality control is at the core of our operations. Every batch undergoes rigorous testing to ensure consistent performance, which is crucial for biostimulants to perform consistently in varying agricultural environments. Rigorous testing ensures that our products deliver reliable, optimal results, every time.

R&D

The R&D team valorizes all components of the kelp. Our new products include a bio-based leather alternative, as well as blended fabrics and coatings. We extract alginates and fucoidan, which can be used in cosmetics, nutraceuticals and as input materials for bio packaging or as gelling agents.

how we do it

Innovation is at the heart of what we do. It isn’t just about “tech”, innovation is actually very human— it takes heart, it takes soul; from everyone involved. Because big innovation has big impact on the planet and people.

Meet the team

We are so proud of our hard-working Kelpies, who work tirelessly to make our oceans a little better every day.
Aina Nuugulu
Culture Curator
From the coastal town of Walvis Bay, developed a strong passion for the ocean from a young age. Inspired by high school geography, she went on to earn an Honors degree in Fisheries and Aquatic Science from the University of Namibia, giving her deep insights into marine ecosystems. Though naturally reserved, Aina becomes an engaging speaker in the right company. Beyond marine science, she enjoys garment design and holds onto her childhood dream of creating a study and foster home. She lives by the motto, "A Grateful Heart Is a Magnet for Miracles," embracing collaboration and inspiration in her work.
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Sarel Niese
Company Analyst
Delft University of Technology and ETH Zurich graduate with a Master’s in quantum physics. He loves challenges that require both a creative and analytical approach. Growing up in the country side and having lived in Botswana bush for 3 months helped him develop his strong interest in natural ecosystems. He’s passionate about football, modern art, exploring the Alps and wearing baseball caps backwards.
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Daniel Hooft
Founder, CEO
Daniel has over 20 years’ experience in various executive roles gained with Royal Dutch Shell in 7 different countries. He has a track record of delivering extraordinary business results by identifying technical and commercial opportunities and acting on them decisively. Daniel is passionate about the sea and the complex Anthropocene world we live in.
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Clarke Scott
Jetty Crewman
Meet Clarke, a friendly individual from Luderitz, who has a genuine passion for cars and boats. Working on vehicles is not just a job for him; it’s a love affair. Beyond his mechanical prowess, Clarke-Scott enjoys kicking a soccer ball around and embarking on adventures to catch crayfish and fish. Whether on the field or by the water, he’s adept at scoring goals and reeling in those aquatic delights.
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Maranda Hamma
Alaska Project Lead
Maranda specializes in community and regional environmental projects in Southeast Alaska. She is proficient in grant writing, event planning and project management and has a proven track record in collaborating with rural communities and agencies to achieve goals and objectives. Outside of work, she thrives in the Southeast Alaskan way of life, where she takes part in hunting, fishing, foraging, and operating her own oyster farm with her dog and partner.
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Jarreth De Wee
Diver
Meet Jarreth, born and raised in Lüderitz. After his internship, he joined Kelp Blue and dived right into the fascinating world of kelp. Every day brings fresh lessons about kelp’s potential. Outside work, he keeps active at the gym, explores new places, and embraces the outdoors. Being part of Kelp Blue is an exciting journey for him, full of discovery and growth.
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Felicity Perry
Managing Director NZ
Raised on a farm in New Zealand, Felicity has worked in international intergovernmental organisations including the International Renewable Energy Agency and United Nations Environment Programme. From renewable energy to sustainable finance, her career has led from technological solutions to the financial system and now to how nature-based solutions and good business can create the change we need. If there is one thing she has learnt, it is that a small committed team – who can laugh! – can achieve great things. Felicity is passionate about people, skiing, adventures and good coffee.
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Haley Wickman
Agronomy Advisory
Introducing Haley: Originally from California’s wine country, Haley brings 6 years of experience in NGO leadership, consulting, and sustainability communications. She holds a Master’s in Sustainable Business & Innovation from Wageningen University in the Netherlands. Her journey with Kelp Blue began during a research internship at one of our Ambassador Farms, La Junquera Farm, where she saw firsthand how StimBlue+ supports healthier crops and more resilient farming systems. Now, she helps communicate our field trial results and support farmers with clear, grounded insights into our seaweed-based biostimulants.
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vision 2029

By 2029, our goal is to remove over 1 million tons of CO2 annually through 70,000 hectares of Giant Kelp farms located 30-100 km offshore from Lüderitz. These farms benefit from the Benguela Current, which is twice as productive as the Chile current and nine times more productive than the California current. This results in a 10%-20% increase in regional fish stocks and biodiversity, creating over 400 local jobs and indirectly supporting 800-1,000 more.

Careers

We’re not a  ‘business as usual’ scale-up. We value originality and creativity, expect a healthy dose of common sense, that you are a problem solver by nature and that you’re comfortable getting on with tasks in an unstructured environment.

If you feel like you’re a good fit, please get in touch. You might be what we are looking for and we don’t even know it.

We’re always on the look out for those who want to join us on our journey to leave the planet in a better place. Send us an email with your resume to newkelpies@kelp.blue

Transform Your Farm with StimBlue+

Ready to boost your yields and enhance soil health? Contact our team of agronomists to learn how StimBlue+ can benefit your farm. Our team is ready to answer all your questions, comments, and requests.

Or give us a call, WhatsApp only:
+32 (0)4 70 80 64 57

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