About Kelp blue

We harvest cultivated kelp to produce ingredients for agriculture, pharmaceuticals, and textiles.

To restore our planet to equilibrium, or even to abundance, we need to come together to find cost-effective, long term and environmentally sustainable solutions. At Kelp Blue, we believe we’ve found one such solution: growing and managing large-scale Giant Kelp forests.

The process

The Hatchery

The sorus tissue, the fertile material that is found on mature kelp blades, is taken to our hatchery. A safe and controlled environment where we nurture the kelp from near microscopic gametophytes, through to sporophytes - the multicellular leaf-like stage. Once big enough, the sporophytes are attached to a special wire and made ready to be planted in the ocean.

outplanting

At the out-planting stage, the twine is wrapped around our farm structures. Our farm uses lines and ropes onto which the holdfast - the root-like foot of the kelp - can securily attach. Our team of divers will secure the twine to the structures and regularly monitor the progress of the growing kelp.

Engineering

The farms are submerged in the ocean. In the deeper water we have installed structures that are anchored at around 15 metres below the surface – the perfect depth to maximise access to nutrients and light while keeping the young kelp out of the most violent movement of the waves.

marine monitoring

Our dedicated marine monitoring team regularly check on the kelp and keep track of the biodiversity observed. They use a range of different methods including methods like acoustics, visual observations, water sample analysis, and environmental DNA. We also regularly measure water quality and analyze dissolved organic carbon in the lab.

harvesting

Once the kelp grows to maturity and starts forming a canopy, some of the biomass is harvested to turn into sustainable alternatives for industries such as agriculture and packaging. Currently the kelp is harvested by hand, but we are working on a fully-automated solar powered emission-free  harvester which would allow us to significantly scale up our operations.

processing

Our kelp is carefully processed to extract its bioactive compounds. Through innovative techniques, we concentrate these compounds into potent biostimulants that increase crop yield, improve soil health, reduce chemical dependency, and improve abiotic stress stress tolerance.

quality control

Quality control is at the core of our operations. Every batch undergoes rigorous testing to ensure consistent performance, which is crucial for biostimulants to perform consistently in varying agricultural environments. Rigorous testing ensures that our products deliver reliable, optimal results, every time.

R&D

The R&D team valorizes all components of the kelp. Our new products include a bio-based leather alternative, as well as blended fabrics and coatings. We extract alginates and fucoidan, which can be used in cosmetics, nutraceuticals and as input materials for bio packaging or as gelling agents.

how we do it

Innovation is at the heart of what we do. It isn’t just about “tech”, innovation is actually very human— it takes heart, it takes soul; from everyone involved. Because big innovation has big impact on the planet and people.

Meet the team

We are so proud of our hard-working Kelpies, who work tirelessly to make our oceans a little better every day.
Felicity Perry
Managing Director NZ
Raised on a farm in New Zealand, Felicity has worked in international intergovernmental organisations including the International Renewable Energy Agency and United Nations Environment Programme. From renewable energy to sustainable finance, her career has led from technological solutions to the financial system and now to how nature-based solutions and good business can create the change we need. If there is one thing she has learnt, it is that a small committed team – who can laugh! – can achieve great things. Felicity is passionate about people, skiing, adventures and good coffee.
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Maranda Hamma
Alaska Project Lead
Maranda specializes in community and regional environmental projects in Southeast Alaska. She is proficient in grant writing, event planning and project management and has a proven track record in collaborating with rural communities and agencies to achieve goals and objectives. Outside of work, she thrives in the Southeast Alaskan way of life, where she takes part in hunting, fishing, foraging, and operating her own oyster farm with her dog and partner.
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Iryna Kucherevska
Office Administrator
Iryna moved to the Netherlands 1.5 years from Ukraine. She is experienced in office administration and in human resources and previously worked as an economist in the banking sector. Iryna keeps our office humming! She loves reading books, looking at the sea and learning new things.
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Sophia Collis
Strategic Partnerships Lead
Born and raised in Bermuda, Sophia understood the value of ocean ecosystems early on, diving in the shallow reefs that surround the island. She received a scholarship to pursue a BA in International Development and Economics at McGill University and holds an MSc in Environment and Development from the LSE. With a background in developing carbon projects for native forest restoration, she specializes in nature-based solutions, net zero strategy, environmental governance, green value chains, and sustainability-driven growth. She enjoys building connections with partners to help them unlock the full business value of adopting StimBlue+.
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Lara Berry
Scientific Research Manager
Lara Berry is Kelp Blue's Scientific Research Manager, leading research initiatives that strengthen the scientific foundation of StimBlue+. Her work focuses on uncovering the molecular mechanisms behind the product, applying advanced bioinformatics analyses, and overseeing research and field trials that support product development, agronomic insights, and commercial credibility. With a Master's degree in Bioinformatics and Computational Biology from Stellenbosch University, Lara brings expertise in biology, genetics, biochemistry, data science, and statistical analysis. Her master's research explored the effects of StimBlue+ on gene expression in grapevines, providing valuable insights into the product's biological activity at the molecular level. Originally from Cape Town, South Africa, Lara has a lifelong passion for environmental sustainability, conservation, and scientific innovation. Outside of work, she enjoys sailing, diving, surfing, hiking, and exploring the natural world. An avid traveller, she dreams of one day sailing around the world while contributing to the protection of marine ecosystems.
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Lillian van den Merwe
Regulatory Specialist
Lillian joined the seaweed agriculture industry in 2018 and has since gained experience across customer service, product registration, office management, and Social & CSR initiatives. Her professional background also includes roles in vehicle sales and auctioneering support. Passionate about sustainability and the ocean, Lillian enjoys surfing, cooking, spending time with her family, and staying active through high-energy challenges. Ironically, despite her love for the ocean, she doesn’t eat fish.
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Juan Carlos Bareto
Latin America Sales Lead
My career began in the crop protection market, where I worked for 17 years. In 2007, I made a radical shift, focusing on natural organic biostimulation, bionutrition, and biocontrol to reduce the environmental impact of crop protection products. In my free time, I enjoy high-altitude trekking and trail running, as well as endurance and Ironman competitions. I love rock and metal, as well as the music of my country, and cooking is a major passion of mine. But my greatest passion and pride is my son, Juan Camilo. I joined the KelpBlue team because, after researching the company extensively, I realized that its philosophy of supporting vulnerable populations, fair trade, and environmental stewardship aligns with my own values.
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Iriya Jona
Processing Lead
Iriya is a Fisheries and Aquatic Scientist from the University of Namibia. She has skills on environmental monitoring and fish feed formulation & processing. Iriya was the top female entrepreneur in Namibia for the Total StartUpper of the year challenge, 2019 and has won multiple entrepreneurship awards. She is passionate about Research and Innovation. Iriya loves travelling & adventure and enjoys taking pictures of nature.
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vision 2029

By 2029, our goal is to remove over 1 million tons of CO2 annually through 70,000 hectares of Giant Kelp farms located 30-100 km offshore from Lüderitz. These farms benefit from the Benguela Current, which is twice as productive as the Chile current and nine times more productive than the California current. This results in a 10%-20% increase in regional fish stocks and biodiversity, creating over 400 local jobs and indirectly supporting 800-1,000 more.

Careers

We’re not a  ‘business as usual’ scale-up. We value originality and creativity, expect a healthy dose of common sense, that you are a problem solver by nature and that you’re comfortable getting on with tasks in an unstructured environment.

If you feel like you’re a good fit, please get in touch. You might be what we are looking for and we don’t even know it.

We’re always on the look out for those who want to join us on our journey to leave the planet in a better place. Send us an email with your resume to newkelpies@kelp.blue

Transform Your Farm with StimBlue+

Ready to boost your yields and enhance soil health? Contact our team of agronomists to learn how StimBlue+ can benefit your farm. Our team is ready to answer all your questions, comments, and requests.

Or give us a call, WhatsApp only:
+32 (0)4 70 80 64 57

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